Together,we attracted over 7,000 visitors from Brazil and abroad
The Gotex Show is an International Textile, Fashion, and Business Meeting that energizes São Paulo every year. In 2025, the event held its 12th edition, solidifying three consecutive years of growth and attracting more than 7,000 visitors and 200 exhibitors from Brazil and several other countries.
But before the event took place, the organization faced some challenges. For 2025, the goals were to increase:
Registrations by 40%;
Unique visitors by 35%.
Oursolution
Juntos, we developed strategic communication and marketing actions that once again surpassed expectations for registrations and attendance at Gotex Show 2025.
Here’s how we did it:
Active and consistent communication: we kept the audience engaged throughout the year through regular posts and relevant content on social media and email marketing. This ensured Gotex Show maintained visibility on key platforms, sharing industry trends, behind-the-scenes content, teasers, and speaker videos, creating anticipation for their sessions.
Expanded digital presence: we strengthened Gotex Show’s visibility by expanding to new social platforms, launching official profiles on Pinterest and Threads. This increased brand recognition and attracted new audiences.
Warm lead base: we implemented a lead nurturing strategy, sending regular targeted emails that kept the audience informed and engaged. This not only built anticipation for the event but also directly boosted conversion rates.
Active exhibitor prospecting: we conducted a proactive outreach campaign to attract new national and international exhibitors, highlighting the event’s track record and value proposition. This strategy delivered a stronger return on investment and expanded the portfolio of participating brands.
Visitor acquisition campaign: in the three months leading up to the event, we intensified performance actions with a focus on immediate conversion, using scarcity and urgency triggers in paid media and email communications. The goal: increase registrations and ensure a high volume of qualified visitors during the event.
Media mix used: we combined multiple digital platforms to maximize visibility and performance:
Meta (organic and Ads) for engagement and awareness;
LinkedIn (organic and Ads) for corporate positioning and B2B networking;
Pinterest Ads, to boost the brand’s visual reach among professionals and fashion/design enthusiasts;
Google Ads (Youtube, Search and Display) for lead acquisition and remarketing;
E-mail marketing for conversion and ongoing relationship building.
Website optimization: we restructured Gotex Show’s website for a smoother navigation and a refreshed visual identity. Key improvements included:
Exhibitors page, with greater visibility for brands and products;
Lectures page, featuring the full schedule and integration with users’ calendars;
How to get there page, with explanatory videos and information on free transport.
Full event coverage: the Jogajunto team was on-site for all three days, providing real-time support and capturing every detail with an extended team of photographers and videomakers. This ensured rich post-event content and reinforced the brand’s digital presence.
These strategic actions led to a remarkable increase in both registrations and attendance, consolidating Gotex Show as one of the leading textile industry events in Latin America.
Together,we achieved sensational results
The Gotex Show 2025 took place from August 5 to 7 in São Paulo. Over three days, it became a hub of innovation, networking, and business opportunities.
There were over 200 national and international exhibitors, 11 lectures packed with insights, and R$ 20 million in business generated.
With Jogajunto’s partnership, Gotex Show continues to grow year after year, achieving — and exceeding — its goals:
2025 registration and attendance goals achieved;
+121.4% growth in registrations (2024 vs. 2023);
+197.43% increase in unique visitors (2024 vs. 2023);
+40% additional growth in 2025.
Jogajunto’s work was incredibly important. Registrations increased every day, and that brought a smile to our faces on a daily basis. The work was very well done, and we are very happy with the outcome of the event.
José Antonio Lima Júnior Marketing Manager at China Trade Center
